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February 14, 2007

How Much Does It Cost to Say "I Love You"?

Love may be priceless, but saying "I love you" on Valentine's Day isn't cheap, according to the Edelman Valentine's Day Index™, published annually by financial planner and author Ric Edelmen. He says that Cupid would spend $2,662 this year to score points with their special someone.

Granted, Cupid would be going all out here with the following Valentine's Day gifts:

$4 - Valentine's Day card from Hallmark
$42 - One pound box of Godiva chocolates
$80 - One dozen roses from FTD Florist
$179 - Gold heart locket and chain from Zale's Jewelers
$500 - The whole works, a day at Elizabeth Arden Red Door
$99 - Silk nightie from Victoria's Secret
$500 - Dinner for two at Ruth's Chris Steak House
$399 - One night stay at the Ritz-Carlton
$859 - A surprise three-night escape to Caesar's Palace, Las Vegas
Total: $2,662

Edelman suggests instead you "just tell your beloved, 'I love you' and put the cash into his or her IRA. Saving for your true love's future proves that your love is eternal."

Great idea financially, but it's hard to feel all warm and fuzzy about an IRA deposit. So if you really want to score points, at least put that deposit receipt in a box of chocolates. A heartfelt romantic note or poem is also a sweet way to show you really care.

How much are you spending for Valentine's Day? What's the best Valentine's Day gift you ever received? Share your suggestions here.

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